Sisk

About the Client and Brief

Founded in 1859, Sisk is one of Ireland’s most respected and long-established construction companies. Communicraft has supported Sisk since 2017, initially delivering a Craft CMS-based website and providing secure website maintenance, management and support along with feature development on an ongoing basis.

In 2024/25, the objective was to transform Sisk’s digital presence to reflect its international reach, innovation and progressive capabilities. The brief focused on evolving the company’s online image from traditional to modern and collaborative, while representing Sisk’s full European portfolio. Simplifying navigation, improving content clarity across multiple business units, enhancing recruitment messaging, and building a high-performance, future-proof digital platform were central to the project’s success.

Solution and Strategy

Our approach sought to balance Sisk's proud heritage with a strong expression of its forward-looking ambition. We worked hand-in-hand with the brand design team to ensure the digital platform fully reflected Sisk’s refreshed visual identity while delivering a practical, scalable solution for the client’s evolving needs.

Content was restructured to simplify complex business structures, making it easier for users to navigate Sisk’s broad portfolio of services. Particular attention was given to the user experience across multiple audience groups, creating tailored pathways for clients, prospective employees, stakeholders, and media.

The build focused on speed, accessibility, and seamless performance across all devices. A flexible, modular Craft CMS 5 backend was developed to allow for long-term growth and ongoing content expansion. CI Studio’s creative direction was applied consistently throughout, bringing clarity to typography, colour palette, layout, video, and photography.

Implementation

The project was shaped by a highly collaborative process, with regular workshops and stakeholder alignment sessions guiding both design and development. The modular content architecture enabled flexible and scalable content management. We integrated newly developed recuitment and careers content, providing distinct pathways for professionals, graduates, and students. Multimedia elements, including the "Inside Sisk" podcast, were seamlessly embedded to create a more dynamic, engaging experience. Throughout the project, continuous performance testing and accessibility reviews ensured the site delivered on both technical and user experience goals.

Results

The new website has transformed external perceptions of Sisk, presenting a clear image of a forward-thinking, innovative company. Improved navigation and a more intuitive content structure have enhanced user engagement, while the platform delivers a fast, accessible experience fully aligned with WCAG accessibility standards. The digital execution reinforced the new brand architecture's creative direction, delivering a cohesive brand experience across every touchpoint.

Key Takeaways

Respecting Sisk’s heritage while showcasing its modern, international profile was central to the project’s success. The modular, CMS-driven structure allows the site to scale and evolve as the business grows, while simplifying complex content ensures users find the information they need quickly. By incorporating real employee voices and stories, the website offers a more human, relatable reflection of the Sisk culture. The project’s success reflects the value of close collaboration between brand, design, and development teams.